“When things are going fine, nobody really tests the skills and talents of their financial advisor, but this is a moment where really good advice can be extraordinarily powerful,” says Margaret Franklin, CFA Institute's CEO and President.
In conversation with GZERO’s Tony Maciulis, Franklin describes the current financial climate as “maximum uncertainty,” rating it a 10 out of 10 on the risk scale. Recent unpredictable US trade policies have sent market volatility soaring, leaving many people and investors uncertain about their financial and portfolio management decisions. The usual conditions of predictability and reliability have been upended, making it more important than ever to seek guidance from a Chartered Financial Analyst (CFA), Franklin recommends. She warns that the most “common destructive behavior” for a portfolio is abandoning a sensible program just when you need to stay the course.
Franklin also highlights growing concerns about “finfluencers” on platforms like TikTok and Instagram, who often lack proper qualifications and required disclosures. To address this, the CFA Institute is working to provide the public with reliable financial education and resources, helping people better understand the complexities and risks of today’s unpredictable environment.
