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The Reddit logo is displayed on a smartphone with Reddit visible in the background in this photo illustration. Taken in Brussels, Belgium. On March 17, 2024.

Jonathan Raa / Sipa USA via Reuters

Reddit raising eyebrows

The social media website Reddit is set to go public on March 21 at a valuation of $6.4 billion. But new AI-related troubles are brewing for the company.

The US Federal Trade Commission launched an investigation into Reddit’s practice of licensing its user data to AI companies, according to a regulatory filing by the company. On March 14, Reddit was informed of the FTC probe “focused on our sale, licensing, or sharing of user-generated content with third parties to train AI models.” The company said it’s not surprised by the inquiry due to the “novel nature of these technologies and commercial arrangements.”

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