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Will consumers ever trust AI? Regulations and guardrails are key

Would you launch a product 52% of people said they feared would negatively impact their life?

If you answered no, you aren’t in the AI business. A recent Pew poll shows more than half of Americans describe themselves as more pessimistic than optimistic about artificial intelligence’s impact on their daily lives.


But the incredible potential of AI technology and its ease of proliferation means it’s coming, ready or not. The challenge to tech companies, governments, and civil society is standing up guardrails and regulations that will nudge public opinion toward widespread trust.

Former New Zealand Prime Minister Dame Jacinda Ardern, Microsoft Vice Chair and President Brad Smith and Eurasia Group President Ian Bremmer sat down to discuss the problem and its geopolitical implications in a recent Global Stage livestream, from the sidelines of the 78th UN General Assembly.

Watch the full Global Stage Livestream conversation here: Hearing the Christchurch Call

More from Global Stage

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How do we ensure AI is safe, available to everyone, and enhancing productivity? It’s a big topic at this year’s UN General Assembly. That’s why GZERO’s Global Stage livestream brought together leading experts at the heart of the action for “Live from the United Nations: Securing our Digital Future,” an event produced in partnership between the Complex Risk Analytics Fund, or CRAF’d, and GZERO Media’s Global Stage series, sponsored by Microsoft.

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As the United Nations marks its 80th anniversary, UNCTAD Secretary-General Rebeca Grynspan argues that reform must begin with recognizing how much the world has changed since 1945.

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How do we ensure AI is trustworthy in an era of rapid technological change? Baroness Joanna Shields, Executive Chair of the Responsible AI Future Foundation, says it starts with principles of responsible AI and a commitment to ethical development.

Agentic AI: How it could reshape identity and politics

As AI begins to understand us better than we understand ourselves, who will decide how it shapes our world? Ian Bremmer cautions, "The winner or the winners are going to determine in large part what society looks like, what the motivating ideologies are."

How society plays an active role in shaping the future with AI

Who really shapes and influences the development of AI? The creators or the users? Peng Xiao, Group CEO, G42 argues it’s both. “I actually do not subscribe that the creators have so much control they can program every intent into this technology so users can only just respond and be part of that design,” he explains at the 2025 Abu Dhabi Global AI Summit.