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The logo of semiconductor company Advanced Micro Devices Inc (AMD) is seen on a graphics processing unit (GPU) chip in this illustration picture taken February 17, 2023.

REUTERS/Florence Lo/Illustration/File Photo

AMD has a fancy new chip to rival Nvidia

The US semiconductor designer AMD launched a new chip on Oct. 10. The Instinct MI325X is meant to compete with the upcoming Blackwell line of chips from market leader Nvidia.

Graphics processing chips from Nvidia, AMD, and Intel have been the lifeblood of the artificial intelligence boom, allowing the technology’s developers to train their powerful models and deploy them worldwide to users. Major tech companies have clamored to buy up valuable chips or pay to access large data centers full of them remotely through the cloud.

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Intuit logo displayed on a phone screen and a laptop keyboard are seen in this illustration photo taken in Krakow, Poland on October 30, 2021.

Jakub Porzycki via Reuters Connect

Hard Numbers: Intuit’s mass layoff, Very expensive flip phone, AMD’s Finnish acquisition, Taiwan’s millionaire class

1,800: Intuit, the company behind popular financial software Quickbooks and Turbotax, announced a mass layoff of 1,800 employees — about 10% of the company — with plans to rehire the same number with a renewed focus on AI. The firm has an AI-powered financial advice tool, called Intuit Assist, in which it plans to invest heavily. That new investment might be necessary: A recent Washington Post review of Intuit’s AI assistant called it “awful” — not only “unhelpful” but also “wrong” much of the time.

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AMD chairman and CEO Lisa Su delivers the first AI keynote speech in Computex in Taipei on June 3, 2024.

(Jameson Wu/EYEPRESS)

AMD’s big plans

AMD has big plans to challenge Nvidia’s dominance in the AI chip market. At a trade show in Taipei on June 3, AMD unveiled its MI325X accelerator chip, which will be available by the fourth quarter of the year. It also stated plans to launch two additional chips, one in 2025 and one in 2026.

Nvidia dominates the chip market with about 70% market share, but AMD along with Intel and other chipmakers, want to make a dent in their rival’s sales. Meanwhile, reports suggest that Meta and Google are building their own chips while OpenAI chief Sam Altman is trying to raise money for a chip venture of his own.

Semiconductor chips are seen on a circuit board of a computer in this illustration picture taken February 25, 2022.

REUTERS/Florence Lo/Illustration

The great chip divide

The chip industry is surging on the back of insatiable demand for artificial intelligence. While AMD and NVIDIA have doubled and tripled their stock prices respectively in a single year, there’s reason to believe that AI’s rising tide isn’t lifting all ships.

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