HOSTING THE WORLD CUP: GOALS AND OWN-GOALS

HOSTING THE WORLD CUP: GOALS AND OWN-GOALS

The World Cup starts tomorrow. And as many of you will know, watching the event — or being married to someone who does — is an emotionally exhilarating and exhausting experience that lasts for weeks. Hosting the World Cup, meanwhile, is a hugely expensive logistical nightmare for the countries that do it. And yet every four years countries vie like crazy, both above and below board, to land the event.


Why? Well, from a geopolitical perspective — since we are, after all, politics nerds — here are a few upsides and downsides of hosting the most popular sporting event in the world.

The economic benefits are meager but conveniently concentrated: Killjoy economists say that the World Cup doesn’t net much for GDP. Most of the money spent on infrastructure goes to stadiums that are hard to run at a profit once the tournament is over, and while an influx of tourists provides a short-term boost, it leaves little lasting economic benefit. That said, funneling lucrative and easily-inflated stadium contracts to politically-connected firms is a nice way to keep your squad on side.

The political effects can cut both ways: Holding a successful event like this can be a source of national pride that demonstrates a government’s capacity and boosts its image. Some research even shows that when home teams win, incumbents get a boost at the polls.

But the event can also be a political liability. Even in futebol-crazy Brazil, thousands of people hit the streets in 2014 to protest wasteful spending on stadiums for that year’s World Cup under banners that asked “World Cup for Whom?” Those protests, mind you, were part of a swell of anti-establishment sentiment that ultimately led Brazil into its current political and economic crisis. No such outcome in Russia is conceivable, mind you — Putin’s 82 percent approval rating makes it hard for the beleaguered opposition to even take a shot on goal at the moment.

Burnishing the global bona fides? Sporting events like the World Cup are also used to project power or newfound geopolitical influence. The Beijing Olympics in 2008 were seen as China’s 21st century coming-out party. And when Putin first lobbied to land the World Cup ten years ago, that was his vision as well.

But scoring a big sporting event can only go so far. Russia’s international actions — war in Ukraine, doping in the Olympics, alleged meddling in US and European elections — have tarnished its image. A poll last year showed that majorities in just three countries view Russia positively these days.

Will hosting this year’s World Cup help? Doubtful. For Putin’s critics the event will shine a light on the corrupted, rule-breaking, revisionist regime they see when they look at the Kremlin. For Putin’s supporters, who see him staking out an assertive role for Russia in an increasingly multipolar world, it’ll be proof that no matter what Russia does right, the haters will still hate. ​

Microsoft announced earlier this year the launch of a new United Nations representation office to deepen their support for the UN's mission and work. Many of the big challenges facing society can only be addressed effectively through multi-stakeholder action. Whether it's public health, environmental sustainability, cybersecurity, terrorist content online or the UN's Sustainable Development Goals, Microsoft has found that progress requires two elements - international cooperation among governments and inclusive initiatives that bring in civil society and private sector organizations to collaborate on solutions. Microsoft provided an update on their mission, activities for the 75th UN General Assembly, and the team. To read the announcement from Microsoft's Vice President of UN Affairs, John Frank, visit Microsoft On The Issues.

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