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U.S. President Donald Trump shakes hands with European Commission President Ursula von der Leyen, after an announcement of a trade deal between the U.S. and EU, in Turnberry, Scotland, Britain, July 27, 2025.

REUTERS/Evelyn Hockstein

US and EU strike trade deal

It’s down the wire for countries trying to reach a trade deal with the US before Aug. 1, when President Donald Trump has threatened steep “reciprocal” tariffs. But on Sunday, the United States and the European Union reached a sweeping – and preliminary – agreement that sets new rules for the world’s largest bilateral trade relationship, avoiding a transatlantic trade war that many feared could rattle the global economy.

Trump announced the deal on Sunday after meeting with European Commission President Ursula von der Leyen at his Turnberry golf resort in Scotland, just days before 30% tariffs were set to take effect. “It’s the biggest of all the deals,” Trump said. Von der Leyen called the pact, which affects the world’s largest bilateral trade relationship, a win for “stability” and “predictability.”

Who agreed to what? The US will impose a 15% tariff on most imports from the EU — including automobiles, a major trading category. The rates had hovered in single digits before Trump took office. The 15% rate also applies to pharmaceuticals and semiconductors, which had not previously been subject to tariffs. European steel and aluminum will still be subject to a 50% tariff rate.

In return, the EU has agreed to purchase $750 billion in US energy exports, invest $600 billion in the American economy, and not place tariffs on the US. Brussels had prepared to retaliate with levies on up to $116.2 billion in American products if talks had collapsed.

Not everyone is happy. The euro fell against the dollar on Monday morning, reflecting, in part, concerns that the deal could hurt Europe’s export sector. French Prime Minister Francois Bayrou said that the bloc “resigned itself into submission” to the US, complaints echoed by far-right leaders in France and Germany. Critics also pointed out that the UK got a better deal from Trump, going home with just a 10% tariff.

But it is good news for transatlantic ties. The deal follows months of tense back-and-forth, and according to Eurasia Group’s Europe expert Mujtaba Rahman, “should contribute to a broader stabilization of the transatlantic relationship, certainly compared to where things sat earlier in the year.” In May, Trump threatened to impose 50% tariffs on nearly all EU goods, later reducing that to 30%.

“The EU and US have now struck deals on NATO and trade; the only real issue that remains outstanding is the question of Ukraine,” says Rahman.

What’s next: The final 15% figure mirrors a pact the US recently reached with Japan — and may now become Washington’s new baseline for deals with other trading partners like South Korea, Taiwan, and Switzerland, where the White House will now shift their focus before the Friday deadline.

India Prime Minister Narendra Modi meets UK Prime Minister Keir Starmer as they sign a free trade agreement at the Chequers Estate, United Kingdom, on July 24, 2025.

Indian Prime Minister Office handout/EYEPRESS

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Canada, US may be closer to a deal

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UK Prime Minister Keir Starmer speaks on the phone to US President Donald Trump at a car factory in the West Midlands, United Kingdom, on May 8, 2025.

Alberto Pezzali/Pool via REUTERS

US-UK trade deal a victory for Starmer, with some caveats

When President Donald Trump announced a trade deal that will reduce US tariffs on UK cars and plane engines in return for greater access to the British market for American beef and chemicals, he singled out Prime Minister Keir Starmer for praise.

“The US and UK have been working for years to try and make a deal, and it never quite got there,” said Trump. “It did with this prime minister.”

The president’s comment twisted the knife into the UK Conservative Party, which tried — and failed — to achieve a trade deal with the Americans during its 14 years in power. It took Starmer, the Labour leader, to finally clinch the deal less than a year after entering office.

Starmer isn’t the only winner. Brexiteers cited the prospect of a US trade deal to further justify exiting the European Union. The deal caps a stellar week for Reform UK leader Nigel Farage, after his party made extraordinary strides in the local UK elections last Thursday.

There’s a caveat. The scope of the deal was somewhat limited, with many goods still subject to the 10% tariff — Trump said this rate was “pretty well set.” The UK tariff rate appears to have dropped, while the US one has risen, although the White House numbers can sometimes be off.

What’s Trump’s strategy? With this deal — the first the US has made since “Liberation Day” — it’s not clear whether the president’s main goal is protectionism or winning concessions from America’s allies.

The US did nab some wins from the pact, including access to UK meat markets, but they inked it with a country with which they already have a trade surplus. Trump thus achieved both of these goals, making it unclear where his priority lies.

UK Secretary of State for Business and Trade Jonathan Reynolds meets Indian Minister of Commerce and Industry Piyush Goyal for trade talks, in London, United Kingdom, on April 28, 2025.

Department for Business and Trade/Handout via REUTERS

UK, India finally cinch trade deal

The United Kingdom on Tuesday sealed its largest trade deal since leaving the European Union, inking a pact with India in a big political win for Prime Minister Keir Starmer.

The highlights: drink and drive. India’s tariffs on UK whisky and gin will halve from 150% to 75%, before falling to 40% over the next decade. Levies on UK auto products will also plummet from 100% to 10%, albeit with some quotas in place. The UK, in turn, will slash tariffs on Indian clothing, foodstuffs, and jewels.

UK-India trade surpassed $50 billion last year, and the deal is projected to add $35 billion a year by 2040.

Starmer succeeds where Sunak failed. Former PM Rishi Sunak had tried desperately to clinch a deal with India during his 20-month premiership.

The migration angle. The pact exempts Indians on short-term UK visas from paying social security taxes for three years – the UK right is already mad about that.

Mujtaba Rahman, Eurasia Group’s managing director of Europe, said the deal is “welcome news” for the UK government.

“However, the real test for Keir Starmer will be how far he can dismantle the trade friction with the UK’s biggest trading partner – the EU,” Rahman added. “That will require a bolder approach than we have seen so far.”

U.S. President Donald Trump meets with Indian Prime Minister Narendra Modi at the White House in Washington, D.C., U.S., February 13, 2025.

REUTERS/Kevin Lamarque

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FILE PHOTO: Christmas decorations adorn the outside of the Royal Exchange building in London, Britain, November 26, 2024.

REUTERS/Chris J. Ratcliffe/File Photo

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Brazil's President Luiz Inacio Lula da Silva and Portugal's PM Antonio Costa during a press conference in Lisbon.

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